Well, I've just joined.
This is a bit strange. The possessive of
it is without question
its, no apostrophe.
Mine, yours, his, hers, its, ours, theirs, no apostrophe in any of them.
It's invariably means
it is or
it has, and there is no such word as
its'. All basic English grammar.
And yet, someone says that
Actually, according to websters dictionary its and it's are the possive form of it.
Usage Note: Its is the possessive form of the pronoun it and is correctly written with or without an apostrophe. It should not be confused with the contraction it's (for it is or it has), which should always have an apostrophe.
Source: The American Heritage® Dictionary of the English Language, Fourth Edition
Copyright © 2000 by Houghton Mifflin Company.
Published by Houghton Mifflin Company. All rights reserved.
Which is weird, because that dictionary does not say that at all. It says "is correctly written without the apostrophe". See the original
here. Why would someone go to the trouble to pretend to quote an authority to sustain a view which is quite incorrect?
And then a moderator says
I would say
'the audience gives it's'
which doesn't inspire confidence!
Sorry that my first post is rather critical.