Guardian angel” is a new concept in babies’ commodity market, which aims to prevent baby from suffering suffocation during
sleeping. When baby is sleeping,
it might be in danger as
its nose
might be blocked by blanket or he is facing down accidentally. Parents who sleep with baby may also press to dead. Both of these situations will cause suffocation and death. Our product has a large market size. There are a huge number of new born babies in Mainland China. Our product is relatively cheap, but providing similar and better functions as our competitors’ do. Most families in major cities could afford our product. The recent accident of an infant covered by blanket
cause apnea and death. In(omit it "in") Hong Kong had given rise to the infant’s safety while they are sleeping We believe that parents do not mind to spend one hundred dollars to buy a “Guardian angel” which can save their babies’ lives.
Firstly, we would start our business in Hong Kong, and then extend our market to Mainland China. One of
the important competitors sells their product
with ventilate pillow and blanket at $500. The other one, Sleep wrap, sells their product at $1400. However, we sell our product at only $100, which is lower than our competitor. Our low manufacturing cost enables us to set
the lowprice which is much lower than our competitor. This makes our product more competitive.