Hi,
I'd say 'yes', although I haven't been in Britain for a long time.
It's not a new expression. My understanding of its origin is that it comes from the army.
The image is the sergeant giving orders to a group of soldiers. They know he is going to give the order, 'Forward march! He says 'Forward .....' and pauses. Some young soldier starts to step forward, and the sergeant continues '....wait for it .......march!' and completes the order.
Best wishes, Clive