You often find catchy slogans like this on tattoos and T-shirts. Sometimes they're personal, and sometimes they enjoy brief popularity. They may be humorous, or ironic, or intended to announce your attitude toward life. (meantolearn)
"Born to die" might express a cavalier approach to life. "Why be cautious? Go for it!" "Gather ye rosebuds while ye may." "Eat, drink, and be merry, for tomorrow we die." - etc.