I quoted a whole paragraph from an article dealing with wireless headphones for iPod.
[Since I typically use Sony Street-Style headphones, the larger wraparound style didn't weigh me down, though bud lovers certainly will have to adjust. Though you can use the headphones at up to 30 feet from the iPod itself, this is really for close-in convenience. Instead of having a cord dangling awkwardly from your head down to your pocket, purse or backpack, you have the freedom to hide your iPod away. Set your playlist, drop it in your bag, then wander around, letting people on the sidewalk, at the gym or on the bus wonder where your music comes from.]
What does the word 'bud' in the emboldened phrase mean?
Is it short for 'buddy' so that bud lovers may mean those who love to carry the headphones with them as their sidekicks
or
simply a bud like a flower bud so that it may metaphorically mean a 'fresh gadget' or 'brandnew item'?