Kangiten  +  217629 Wed, 19 Apr 06 03:27 PM Hello Could anyone familiar with marketing jargon explain to me how "business effectiveness" is to be understood in this sentence: "The applicant must show sensitivity to political and cultural issues as well as technical and business effectiveness targets" Any help is appreciated Kangiten Joined on Tue, Oct 26 2004 Full Member 116

	Grammar Geek  +  217632 Wed, 19 Apr 06 03:37 PM Now that I'm done rolling my eyes over the jargon, I think it may be that this means opportunities for improving processes, making things more efficient and effective.  Let's say it means "opportunities for continuous improvements," since "CI" (Continuous Improvement) is another jargon phrase. Grammar Geek Joined on Tue, Jan 10 2006 Veteran Member 19,650 Barbara, who answers in American English. My housekeeping skills attest to the truth of the second law of thermodynamics: Left to themselves, things get more and more random!

	Kangiten  +  217640 Wed, 19 Apr 06 03:52 PM Thank you. At least, I get a sense of what it means, which is more than useful when you have to translate things into another language. Kangiten