Case study

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plastic  #46571  Tue, 21 Sep 04 01:46 PM
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With a view to provide a global fan base for sports and entertainment enthusiast, Frank Robertson, an established sports agent in the UK, approached Bourn to be part of the intended online destination for fans – called Fun City.
The main idea behind Fun City was to bring together online entertainment for sports, music, and movies under one roof and provide unique opportunities to its fan base with the chosen “Ikon” of their choice.
It was paramount to the success of its launch that the game suites developed by us provided numerous games, events, and information that the club had to offer. Today, the fan club purveys a dynamic environment with various fan support activities under an umbrella of Fan City


Customer Profile

Fun City billed as the “entertainment mecca” for fans of all age, offers dynamic entertainment destination online that rewards fan loyalty and supports the fan community with unique and valuable prizes specific to their favorite college and professional sports teams, celebrities, music artists, movies and TV shows.

Business Requirement

Fun City, poised as a premier fan destination online wanted to attract the community of like-minded fans by providing a diversity of exciting arcade and quiz games. To support the club’s objective, a compelling environment had to be created backed by the right information system and technology infrastructure.

Solution

Benefits

The genre of games developed by Bourn followed the overall ambience, gameplay, and the fun aspect of the online destination, the basis upon which it was founded. Moreover, the games provided a great online experience for the fans and proved to be successful in keeping global supporter base at the forefront.


Requirement

While Fun City managed the core business of running a sports Agency, the client wanted to reach out to other aspects of events and entertainment activities too. The client entrusted us to develop some refreshing online flash games for providing stimulating solution to support the true needs of the fan club.

Having learnt the client’s requirement, we needed to deliver rewarding experiences in order to build stronger relationship among the vast array of fans. Even more, with over 50 thousand fans across the world having varied interest, we needed to implement a comprehensive strategy to ensure that the Fan club base stayed in place.

It was a challenge though, but our broad range of expertise and a positive approach to work enabled us to deliver the right solution and on time.
We designed, planned, and built this thrilling environment and gave Fun City a distinct and well-deserved identity in the entertainment world.


"To stay at the pinnacle of premium ship, Ideas had to be created…"

The games have been developed using Macromedia Flash MX, ASP, and Microsoft SQL Server as a backend database.

All the games utilize a central question database; SQL Server is the central hub of the data coming in and out of these games. The flash script sends a category Id to the ASP page to generate questions. The ASP page generates an XML question set randomly to avoid duplicate Question in a game session, which is fetched back by the flash script.


An interesting feature out here is all the games have different skins managed in the Asset library where every reskin version takes place updating the relevant library element. Utilizing the high–end SQL database solution, the games make use of shared fonts, for identical look and feel across all the categories thereby reducing the size of each game, as the fonts are stored separately in the database and called at runtime only. In addition, XML being widely adopted as a platform-independent format for data representation, we have implemented XML data interchange for data management and query processing.

Summary

We set out to put in some brilliant ideas with aplomb and by the end of the partnership, we were proud to have contributed certain cachet to the entertainment world.
Today, Fun city has in place an interactive environment. In addition, it has succeeded in keeping its fans at the forefront of entertaining experiences with an online presence that reflects the stature of the fan club.




  
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matthewg  #46938  Thu, 23 Sep 04 01:46 PM
This essay is near-perfect. You've got two or three capitalisation errors, but nothing you couldn't notice yourself.
  
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