It
is a brand name/commercial name.
---------
Designer wear for plus-size women
Macy's at Ala Moana Center is offering a chance to preview the latest
spring styles for the plus-size woman from designers who seem to get
it right: Eileen Fisher, Style & Co.,
Charter Club and Tommy Hilfiger,
to name a few.
[link]
-------
It might be a hint at:
The Princeton Charter Club
[link]
with the idea of providing an "Ivy League/upscale" name