Comment bank and us

Hello,
i'm a girl's student in France and I need your help.

I have a text, and the prof wants us to comment 2 sentences (5 or 6 lnes each).

1st sentence: "Allowing everyone to enjoy higher rates means cannibalising your own profits".

2sd sentence: "ING Direct now deliberately targets less rate-sensitive customers"

But i don't understand, and i have a difficult to comment them

The text is in this URL: [link]


Thx u!!

take it easy

Allowing everyone to enjoy higher rates means cannibalising your own profits".

I would comment on the lexical choice of cannibalising, which is a very shocking, media expression, if related to profits. The subject is also abnormally long, suggesting a speech as context. An option would be to say their instead of your own profits, making it match everyone as a plural, which looks more context-aware.

take it easy

"ING Direct now deliberately targets less rate-sensitive customers"

Target as a verb is a classic marketing choice, impressive as well. The emphatic position of now is also telling you that this is corporate propaganda.

Hope this helps, just think hard on different ways to say it and comment on them yourself, just give your opinion, you will easily get a dozen lines


Cheers :)

Take It Easy -

Welcome to the forums.

You posted your question three times. That is two more times than necessary.

 I merged these threads because you got a reply to each. I deleted the third one.

In the future, please post a question once, and only once.

Thank you.

 

Avangi, i thank you too
It's very nice

Don't worry - if your post is in the wrong place, someone will move it to the right place.

You can find it by looking at the list of "My dicsussion" even if it has been moved.