Hi people! I'm quite confused about the form the first element in a compound noun should take. At first, I also confused possession with this issue, though now it seems a whole lot clearer!
I'd appreciate it if you could have a look at these sentences (which were written by one of my students) and suggest any corrections you'd make:
1. Lucky Strike, an old American cigarettes brand, is a classic brand. Should we say "cigarettes brand" or "cigarette brand"? Whichever your choice, can you exlplain why?
2. Microsoft logo changed many times during last 20 years. Microsoft's logo (I think this one is possessive, since the logo belongs in a way to Microsoft) has changed (should I use Present Perfet or is Simple Past just as fine?) many times during the last 20 years.
3. Computer brand leaders are making big campaigns to avoid copyright abuse. I'm not sure what's the problem I find in the first phrase "computer brand leaders". I just feel there's something missing there. A hyphen perhaps? Or is it a compound noun composed of three elements? Is "making" OK? Or should we say "launching"/ "doing"?
4. Starwars movie series have the biggest merchandise in the history of cinema. Star Wars movie series have... I yhink this one's OK. "Star Wars" is the name of the film and, therefore, a unit, but is it correct if I say thet I see this construction as "Star" modifies "Wars", which, in turn, modifies "movies", which modifies "series". Is this another huge compound noun?
5. Nike and Reebok are the most commons counterfeiter victims in the sport shoes market. Nike and Reebok are the most common counterfeiting... (I know that "counterfeiting" must be performed by "counterfeiters", but I view Nike and Reebok more as victims of the activity, i.e, "counterfeiting" than otherwise. Anyway, if we wrote counterfeiter victims souldn't it be "counterfeiters' victims") However, of all the options I prefer "the most common victims of counterfeiting"... victims in the sports shoes market. I'd say "sports shoes" and I think this is another example of a big compound noun, as with the "Star Wars" example.
6. Apple computers totally changes its corporate strategy when Steve Jobs was hired. "Apple computers": this is OK, since it refers to the computers whose brand is "Apple", but what if I wanted to use the possessive here, referring to the computers owned by the company "Apple". Anyway, how would you phrase it? Obviously, "changes" needs to be transformed into "changed".
How would you expain compound nouns as different from possessive constructions? Compound nouns specify whereas possesives denote ownership?
Thanks a lot!
Mara.