I found these examples on the web:
Microsoft took the market with DOS not because it was superior to the alternatives (anyone remember CTOS), but because it got into the workplace.
The company brought a string of innovations to the industry and quickly took the biggest share of the market.
PTWs with engines of 51 to 125cc took the biggest share of the market, suggesting growing use of these smaller-engined machines by learners.
Many say that Innocenti was intent on bettering Piaggio with their vespa models which took the biggest share of the market.
In terms of tonne-km, non-incumbents took the biggest share of the market in Sweden.
Although, the latter examples has "market share" as object, but since the latter or the former both illustrate the same point, I don't think it is worth mentioning, although taking the market in its entirety is an overstatement.