Implemented / Invented / created / tailored, which is the most appropriate?

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COUME

#198335 Sat, 18 Feb 06 04:37 PM

Hello,

I'm in my final phase a C.V. tweaking by improving its wording but I would need the advice of an English native here Smile [:)]

Before I was writing:

Tailored an Internet marketing strategy to bring qualified prospects onto our band-new website implementing SEO techniques, and using Pay-Per-Click advertising.

but I discovered that Tailored does not seize the fact that it is me who created the strategy... so after checking the Active/Positive word list, I found 3 potentials words that could me more appropriate.

1 - Implemented an Internet marketing strategy to bring qualified prospects onto our band-new website implementing SEO techniques, and using Pay-Per-Click advertising.

2 - Invented an Internet marketing strategy to bring qualified prospects onto our band-new website implementing SEO techniques, and using Pay-Per-Click advertising.

3 - Created an Internet marketing strategy to bring qualified prospects onto our band-new website implementing SEO techniques, and using Pay-Per-Click advertising.

I'm not sure about the first one, as it could IMHO make the reader believe that I just implemented it following my boss strategy/advice/etc.

Which one in your opinion would be the best word to use?

Thanks in advance
Ludo

P.s.: I was thinking to use developed but I am already using this word in another job description Smile [:)]

COUME

Joined on Thu, Apr 8 2004

French in the UK

Full Member (121)

Clive

#198359 Sat, 18 Feb 06 06:08 PM

Hi,

1 - Implemented an Internet marketing strategy to bring qualified prospects onto our band-new website implementing SEO techniques, and using Pay-Per-Click advertising.

2 - Invented an Internet marketing strategy to bring qualified prospects onto our band-new website implementing SEO techniques, and using Pay-Per-Click advertising.

3 - Created an Internet marketing strategy to bring qualified prospects onto our band-new website implementing SEO techniques, and using Pay-Per-Click advertising.

I'm not sure about the first one, as it could IMHO make the reader believe that I just implemented it following my boss strategy/advice/etc. yes, you're right.

Which one in your opinion would be the best word to use? 'Created' is better than 'invented', which is not a common word in this kind of business context. You could always use two verbs, of course, eg 'created and implemented'. Or how about 'developed'?

Good luck with the CV, Clive

Clive

Joined on Thu, Oct 28 2004

Canada

Veteran Member (22,160)

El tango argentino es un pensamiento triste que se puede bailar (The tango argentino is a sad thought which can be danced) Enrique Santos Discépolo

Verbs, CV, Curriculum vitae

COUME

#198434 Sun, 19 Feb 06 01:02 AM

Thanks for helping again Clive,

I can't use Developed as mentionned in my P.S. as I use it just in the following paragraph to say:

Developed a new product on the Internet for personal dosimeters users worldwide (Nuclear Power Plants, hospitals, ...) with an extensive use of ASP and SQL databases.

but I could use developed if I can find an active and action verb to replace the developed in the context mentioned above...

Cheers,
Ludo

P.S.: English is very tricky when you start to go deeply into the words meanings like to make the perfect CV... or try to Smile [:)]

COUME

Verbs, CV, Paragraphs, Curriculum vitae

Clive

#198655 Sun, 19 Feb 06 04:47 PM

Hi,

Yes, avoiding repetition is a common problem in such cases. However,it's not wrong or unusual to use the same verb twice, although consecutively is not a good idea.

Clive

Verbs

Grammar Geek

#199420 Tue, 21 Feb 06 06:13 PM

How about "devised"?

Grammar Geek

Joined on Tue, Jan 10 2006

Pennsylvania, USA

Veteran Member (15,960)

Barbara, who answers in American English.

COUME

#199843 Wed, 22 Feb 06 05:52 PM

Grammar Geek wrote:
How about "devised"?

Thanks for the suggestion, I was not even knowing this word :?

COUME

Grammar

Grammar Geek

#199880 Wed, 22 Feb 06 07:34 PM

de·vise 1 a : to form in the mind by new combinations or applications of ideas or principles : INVENT b archaic : CONCEIVE, IMAGINE c : to plan to obtain or bring about : PLOT

Grammar Geek