Hi,
Please leave spaces between your paragraphs, some white space.
A Far-fetched Pepsi Ad
The first thing that hit us as we exited the plane was the oppressive, heavy heat - over 56°C. The considerable heat jumped down on to our shoulders and slowed our pace, and we knew we weren’t in Turkey anymore.
A few months ago, I traveled to Saudi Arabia with my cousin Tugba. It was like stepping into a different world. Saudi Arabia is a country with a different language, [] different culture, foods, and, of course, [] very different climate.[1] People were genuinely friendly, helpful, and also curious to talk to strangers (with visual language).[2]
In our spare time, we enjoyed watching the TV programs in our small hotel room. We do not think we should [have been] deterred from watching TV programs just because they happen to be in a different language. We tried to understand the culture and learn a little Arabic. The advertising industry in Saudi Arabia is said to be facing a crunch time. Advertisements are very different and ridiculous []compared to the ads in Turkey.
We just watched a Pepsi Ad astonishingly. With his traditional white dress and keffiyah, the traditional Arab red and white or black and white checkered headscarf, an Arab man drinks Pepsi, and then belches loudly. The only thing he says is “Bebsi!” (Arabic doesn't have any "P" sound.) And that’s all! There [were no] appeals and visual images [to] attract attention. Above all, the Pepsi ad provide
![Drinks [D]](/emoticons/emotion-46.gif)
no reason to buy the product! (In spite of there is a very big reason: thirstiness. In Saudi Arabia, you can see that most of the peoples are holding beverage bottles everywhere and every time.)[3]
We began to comment on the ad. Tugba said, “Maybe the Arab man is a famous person.” We were trying to make positive comments because this ad was pretty far-fetched. Pepsi is a very prestigious company in Turkey, so it is hard to believe that Pepsi [made] poor-quality ads like this. I said, “Maybe belching is not rude[] in Arab culture.” (We tried to [investigate this theory. Our] guide said that in Arab countries, it is polite to burp loudly after a meal. But the Arab man isn’t a famous star in the country.)
Pepsi, on the other hand,(what is the first hand??) is promoting itself in the world, as something new, young, and hip. Pepsi has always targeted the youth market. But [not] in this ad, [for] it seems that the Arab man is in his 30’s. So, who is the intended target audience of Pepsi? I am sure, I’m not! (In response to the ad, I just fell frustrated. I drunk a lot of beverage including Pepsi, but not with the success of this ad.) Is the Pepsi Ad designed to appeal to people in Saudi Arabia by persuading them that Pepsi adds a touch of magic to the special moments in their lives? Does Pepsi use appeals with images of celebrities, popular music, young people, happiness and togetherness, or nationalism? No! What is the targeting strategy? I don’t think Pepsi struggles to develop a strategy to reach consumers effectively.
With a population of 25 million, the average age of which is 18, the biggest spender, Saudi Arabia, is now clearly a highly attractive market for the beverage companies including Pepsi.[4] People should drink lots of fluids for preventing dehydration. However, Pepsi didn’t use any appeals for to entice thirsty consumers. Do you believe this—just a burp! In Saudi Arabia, like in the world, the most spirited and intense competition in the beverage world is between cola companies. If Pepsi doesn’t create more effective ads, it will lose the consumers and the cola wars.
Notes:
1) Either use "a" before every item, or just the first. Do not scatter them here and there. I fixed this before.
2) I fixed this before.
3) Your logic seems weak.
4) You need to rework your sentce. I don't know who or what is the biggest spender, those above 18, or Saudi Arabia.
Try not to use so many brackets. It is distracting to your essay.
I think we have revised your essay sufficiently, so you should be in good shape.
MountainHiker