Olgaa  +  784438 Thu, 18 Jun 09 12:58 PM In one of the Cambridge books a came across the following sentence: Brand recognition is how much people recognize a brand. Why is MUCH used here? I thought PEOPLE is a countable noun and we should use MANY. Can it be a misprint? Olgaa Joined on Tue, Dec 9 2008 Russia Junior Member 59 Nouns, Countable Nouns, Sentences, Countries, United Kingdom, Great Britain

	MrPernickety  +  784447 Thu, 18 Jun 09 01:04 PM Please, look at these:   How much do you like eating icecream? I like eating ice-cream very much. How much icecream do you like eating at once? (About 10 lb.)   How many people like the brand? About 1000 people. How much do people like the brand? They like it very much. MrPernickety Joined on Sat, Oct 25 2008 Regular Member 742 Amendment XXX to the US Constitution: No man shall be held accountable for any promise he makes while drunk unless it was a bet.

	Olgaa  +  784460 Thu, 18 Jun 09 01:16 PM You wanna say that much here refers to "recognise" as to the action rather than to the noun "people"? In my opinion it would be more reasonable to write "... how often people recognise..." Olgaa Nouns

	Sjvn  +  784475 Thu, 18 Jun 09 01:26 PM Yes, this is a bit tricky. But here, 'how much people recognize' is not referring to the number of people, but rather the level of recognition. In this case, the use of 'much' is correct. Sjvn Joined on Thu, Jun 18 2009 New Member 23 Writing, Numbers

	Fandorin  +  784517 Thu, 18 Jun 09 02:07 PM I go along with the rest. It's a good way of conveying the extent of something. Fandorin Joined on Thu, Dec 20 2007 Moscow Contributing Member 1,384 Whatever happens, be yourself.