Dear all,
Appreciate if anyone could help me on the letter below, I need to send this
letter to a University in Aus to apply for the scholarship program. I crucially
need this scholarship as I am having financial difficulties. Please help me to
enhance on the letter or just a simple note to let me know how to improve on
the letter.
Your assistance is very much appreciated.
Thank You. =)
___________________________________________________________________________________________________
To whom it may concern,
5th September, 2006
Sub: Application for Scholarship
Program
Dear Sir,
With this letter, I would like to
apply for the Bachelor of Professional Communication scholarship for studying
at *** for the academic year 2007.
I graduated with double diploma
namely Advertising and Marketing Communication in 2006 from Institute of Advertising
and Communication training (IACT) in Malaysia. While pursuing my
studies, I slowly took keen interest in the Public Relations industry where I
found that the art of communication and the skill of writing are crucial could
result in significant difference for a company.
During my two and the half years learning
in IACT, I was awarded with the “Best Student in Public Relations” in
my batch for performing well in the subject. This award allows me to prove my ability
in the public relation industry where I was chosen as the best out of 200
students. During the first semester of study, I took part in Yahoo!
InterAd Campaign 2005 where we competed against universities and
colleges all over to world by designing an Integrated Marketing Communication
(IMC) campaign for Yahoo!. However, being fresh and new to the advertising and
marketing industry, we are unable to perform as professionally as the veterans.
Instead, we obtained sound experience which is unattainable from the text book.
In order to enhance my portfolio
and to gauge my capability, I took part in the BLINK Project during my
second year of study. This competition was organized by Unilever, an international
manufacturer of leading brands in foods, home care and personal care. We were
required to design a new media to capture the consumer attention and to
increase the sales of the product. We got the opportunity to advertise our idea
in front of the executives and even managers from Unilever which serve as a
good experience for us. Finally, our team of 5 emerged as the champion and had
been given the opportunity to participate in AdAsia 2005 which was held in Singapore - a premier event that
executives in the advertising and marketing communications industry.
In year 2006, I took part in the Cineleisure
Competition organized by Cathay Organisation, a leading company engaged
in the business of entertainment, leisure, lifestyle and property management services.
We were requested to design an IMC campaign for the newly open Cathay
Cineleisure Complex in Malaysia.
We were to contend against 13 teams from Malaysia
ranging from universities to colleges, for instance, Monash University
and Universiti Malaya (The Malayan University). As a result, we succeed in astonishing
the judges with our dazzling ideas and emerged as the winning team.
During my studies in IACT, I
joined the CREACTIVE Student Advertising Agency as a Project Coordinator.
CREACTIVE is the very first Student Advertising Agency formed by various
talents. We do almost anything from art directing and copywriting to market
research and corporate profiles to satisfy our clients needs. We deal with real
clients such as XFresh, Malaysian Advertisers Association (MAA), Trident Group
and etc. My role in the organization is mainly to deal with all paper works ranging
from preparing agenda, WIP report, call for meetings, organize events, and meet
up with clients and also to handle the account for the organization. Throughout
the two years in CREACTIVE, I was given the opportunity to deal with real
clients who widen my exposure, allowing me to apply all theories I’ve learnt in
real cases. During this time, I explored several latent aspects of my
personality. I developed my inter-personal skills while successfully organizing
all events. Besides, it brought to surface my ability to work hard and with
sincerity, persistence, motivation, and resilience. In addition, I learned how an
organization functions, how to communicate with the graphic designers and AEs, ways
to prepare agenda and WIP while others have totally no idea on the meaning of
agenda and WIP. I believed that CREACTIVE had definitely built a great platform
for my future.
It was also during my learning
years in IACT that allow me to undergo a 3 months industry training program. I
joined the PR department in MDK Consultants Pte Ltd (www.mdk.com) – one of Singapore's leading public
relations consultancies and the only truly Asian homegrown network which has
offices in Malaysia and Thailand and a network of strategic affiliates in
Australia, Hong Kong, China, Taiwan, Indonesia, Korea, and Japan. MDK is also
part of the world's largest communication company, WPP Group plc. During the 3
months internship period, I was fortunate enough to learn from the senior on
how to deal with different clients and satisfying their needs. In addition, I
learned ways of preparing media materials which helps in improving my writing
skills. I aided my seniors in handling clients such as Nickelodeon, AIROD,
Avenue K, SONY and etc. This provides me a great platform to the introduction
of the public relations industry,
After completing my diploma
course, I pursue my career as a PR Coordinator in Vibes Communications – a
full-fledged agency with 14 years of experience in the advertising and
marketing industry with its headquarter in Singapore. My role
in the company was to handle all paper works which includes preparing media
materials, monthly report and etc. In addition, I assisted in organizing
events, meeting clients and visit the media from time to time in order to build
an intimate relationship with them. The main clients that I deal with are
Cathay Pacific Airways, BRANDS Essence of Chicken, NIKE, MTV and etc. Throughout
the 3 months in the company, I gained a lot of knowledge and have a better understanding
towards the PR industry. I believed that I have understood the nature of PR
better than before. As a result, I grow more interested in the PR
industry.
I hope that I will be accepted as
an applicant of the Scholarship Program in the 2007 academic years. I am
confident that I am qualified and prepared to meet all requirements of the
scholarship. I would be grateful if you could give my application your
most favorable consideration.
Please find enclosed my
curriculum vitae, copies of letter of admission, school leaving certificate and
my degrees/diplomas with marks, as per the requirements of application. Kindly
contact me if you require any further details or documents. I hope to hear from
you in the near future.
Thank You.
Yours faithfully,
___________________________________________________________________________________________________