UNIVERSITY OF ***,
Faculty: Marketing
Communication Sciences.
Dear Sir / madam or admissions board:
One
of the many things I learned over the few years I’ve worked in the private and
public sector is that in order to go furtherin my career I need to obtain a
master’s degree. I’m writing to apply for the Master’s degree program in
Marketing at the University of ***.
I’m a Mexican citizen currently living in Germany taking an intensive German
language course, I have an International Business bachelors degree from the *** in Mexico, also I studied one year at *** in France, during this time I
had the opportunity to study Marketing more in depth, my studies provoked a
strong interest in the field. I saw that the best way for me to develop more
marketing skills was to work as a marketer and afterwards to attend a master’s
program in marketing.
In
the corporate world of today a bachelor’s degree is not enough, especially in
marketing the competition for job opportunities is fierce. I started my professional
career as a marketing assistant in a sports marketing firm. I specialized in
the US Hispanic market, doing promotions, media buys, PR campaigns and organizing
sponsored events, most of them in football. Later I joined the public sector,
working for the Mexican government as a media coordinator, doing everything from press
releases, internal communication, public events to the creation of a newspaper.
I’ve obtained a lot of on-the-job knowledge that I now want to cap with an
international Master’s Degree. I’m passionate about marketing, I know that in
order to be successful in it one needs knowledge and credentials and I feel the
master’s degree that the University of ***
offers is the best way to obtain both.
After
working in the US, I come back to Europe with the intention to do my master’s studies. I’ve
done my research about postgraduate programs in European universities, I was
looking for one that will complement my experience in marketing, will
further my knowledge in the field and that will give me a solid foundation and
skills in order to pursue a marketing career in Europe
after the completion of my studies. The University of ***
offers me that. I particularly like that the teaching language is in English
and that the University of ***
welcomes international students and even offers Italian language courses. What interests
me most of the program is the opportunity to have a second minor and the
structure that will allow me to personalize my study curricula to my interests
and needs.
I’m
confident that my experience and background would be a great asset to the University of ***
student’s body and the marketing master’s class. I thank you very much for
considering my request and I look forward to your positive response.
Sincerely yours,
Selene Ramos