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The
focus on “feeling" in design text is a distinctive turn from the prior
focus in
design
research on understanding design text, which has heretofore emphasized semantic
meaning.
Semantic meaning is the subject matter of design text. Broadly speaking
the subject
matter of design text is about design project (product), design process or
design
team (people). Semantic meaning has been a principle concern of research in
understanding
design documents. Ascertaining the subject matter of design text
and the
purpose of understanding the subject matter has been approached in di®erent
ways.
For
instance, Segers created WordGraphs to
stimulate architects thinking about
related
concepts using semantically similar words. Initially, the system selected
single
words
as input for two existing words. The system searched the semantic relationship
be-
tween
them and inserted a new word which can connect them to compose WordGraphs.
The
researchers selected only those WordGraphs which can interest designers for
fur-
ther
observation, and found that the designers prefer to use those intermediary
words
in
the following design activities. Hill examined design teams' share understanding
by
adopting latent semantic analysis(LSA), a matrix computational method, to
reveal
design
documents' document similarity. Dong used the same approach to study the
cohesiveness
of design team communication and mapped the results over time to provide
an
intuitive way for understanding. Dong explored the relationship between designers'
individual
mind and design concept formation with the use of another computational lin-
guistic
method (lexical chain analysis, LCA). Dong adopted LCA to reveal language's
role
in forming and representing knowledge in design, examine the grammatical
structures associated with representing knowledge and knowledge accumulation.
The
difference between latent semantic analysis (LSA) and lexical chain analysis
(LCA)
is the way they express semantic meaning. Semantic meaning is carried in in-
dividual
words themselves in latent semantic analysis (LSA) while it is expressed by
statistical
co-occurrence of words across large body in lexical chain analysis (LCA).
In
latent semantic analysis (LSA), documents are represented by a word frequency-
document
matrix X with n (rows)
words w1;w2; :::wn and m (columns)
documents
d1; d2;
:::dm . The semantic meaning of a
given word is represented in the matrix
by
labeling its appearing frequency in the corresponding documents. By applying a
se-
ries
of computations on the matrix, similarity of two documents is measured by the
cosine of their document vectors in high-dimension space sense.
Dong uses the lexical chain analysis (LCA) to
reveal nouns or concepts' semantic
connections
between two utterances within an utterance window. Semantic connection
(lexical
chain) between nouns or concepts is derived from dictionary databases such as
WordNet.
The analysis of these lexical chains is applied to examine how designer format
their
concept and how they focus on the same topic in their conversations.