Whitney: Actually, some of the guys are pulling together and getting the fight on pay-per-view. It's tomorrow.
Lana: And you gave them your money already.
I guess I'm not clear where the confusion is. The context makes clear that money is being collected, therefore it only stands to reason that those who paid will watch the event together.
I suppose you could say that it should be "pooling" instead of "pulling" and in the script it may well have been. Changes happen, actors make mistakes, time for re-takes runs out, the subtitle writers make a mistake, well you get the idea. Still, the overall intent seems clear. Several people chip in money for a pay-per-view event which perforce they will watch together.