http://www.news1130.com/news/business/article.jsp?content=b041604A
| Another reason for McDonald's success: It was well-positioned for America's changing lifestyle. In the '50s, as more Americans were climbing into cars, McDonald's was there to satisfy the demands of a busier, more mobile country. Later, as more women went to work and mothers were increasingly hustling kids to after-school events, McDonald's told busy parents: You Deserve a Break Today. |
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1. McDonald's told busy parents:
You Deserve a Break Today. (How come they didn't use qutation marks?)
Like this:
2. 1. McDonald's told busy parents:
"You Deserve a Break Today".
Thanks.