Without the comma, the relative clause adds information relevant to the
specific kind of shop or employee that the speaker is talking about.
With the comma, the relative clause just adds parenthetical information.
I see them with the following meanings (in the same order as you gave them):
The kind of shop they own is one which sells a variety of products.
They own a small shop. It so happens that the shop sells a variety of products.
They're looking for a certain kind of employee -- one who will (be able to) manage the accounts.
They're looking for an employee. Once they find this employee,
they will assign him the task of managing the accounts. (It's
stretching it, but this employee could even be someone they know --
someone who already is an employee, but who is temporarily somewhere
else in the building.)
That said, the usual meaning in both cases is the one without the
comma. The presence of the comma makes us think hard about what
the sentence could mean.
CJ