Sale Vs Sell

As a refresher to many, what is the difference in usage between sale and sell? I have become accustomed to using substitute words such as move, or distribute, because they are much easier to remember when it comes to grammer.

"Sell" can also  be a noun:

1. a deliberate deception: hoax

2. the act or an instance of selling

and a couple of more obscure ones. Check out Webster