Well, if I quoted a novel that I wasn't pretty sure was very widely read, I would be taking a big chance that most people would miss what I was trying to say. But the Stones, the Who, and the Beatles, as well as the songs being referred to, are just SO well known that the author (clearly a Westerner) knew that other Western readers would know immediately what he meant. Paul McCartney, who sang about whether his lover would still need him, love him, etc. when he was 64 just turned 64. It was a pretty big deal. (He was probably about 20 when he first sang it.) I myself am a little young to be a Who fan, but I can still sing along to all the songs referenced in the article.