Hi,
Pharmaceutical promotion is persuasive communication which often creates the impression of superior efficacy of a medicine. This method of influence may work without arousing much awareness and thus requires skills such as in psychology of decision making, linguistics, the study of the effects of drugs on people and the study of the meanings conveyed by images in order to detect any misleading information. It is not known to which extent doctors having these skills.
Pharmaceutical promotion is persuasive communication which often creates the impression of the superior efficacy of a medicine. This method of influence may work without arousing much awareness. Thus, the detection of any misleading information requires skills in such fields as the psychology of decision making, linguistics, the study of the effects of drugs on people, and the study of the meanings conveyed by images. It is not known to what extent doctors have these skills.
Best wishes, Clive