I AM SENDING THE MOTIVATION LETTER AFTER 2-3 DAYS! PLS GIVE YOUR COMMENTS TO MAKE IT ACCURATE N PERFECT! THIS FORUM IS DOIN A GREAT JOB!.... JUST WELDONE!
Director of the Program
Department of ABC
University of ABC
February 2, 2008
I am writing to apply for the Master’s Programme in ***.
I am confident that the programme corresponds well with my plans of becoming a specialist in marketing field. It is my dream and desire to be admitted in *** and pursue my *** studies in the field of Marketing.
My educational background is well versed with principles & practices of the Marketing field. I have successfully completed a 3 years BBA (HONS)-IT program in 2004. My studies have guided me through systematic researching, analytical thinking, Management of resources and information evaluation. I continued my studies & completed an MBA with specialization in marketing field in December 2005.
Marketing Management, Advertising, Sales Management, Services Marketing, Business Strategy and Leadership were among my favourite subjects in MBA.
I love to play computer strategic games, Chess game I mostly play with my compute which I never won, Graphics, Animations, Web Designing, Reading something interesting online, cooking, outing, meeting just everyone in a group and selecting good people as my close friends are my hobbies. I feel no shame in meeting new people, talking them, and playing jokes.
After my studies I planned to start my career from an international level, In June 2006 I was appointed as an Operations Supervisor in a Multibillionaire Retailing Firm in Saudi Arabia. It’s a fruitful experience of a Supermarket Management with thousands of brands, toughest competition among different brands and huge variety of products. Such an experience I was unable to get in my country.
My contract of two years is going to expire and I am already offered a Store Manager position for next contract. But I realize the strong inspiration in myself to further study to become a marketing specialist. I cannot be a specialist without having perfect knowledge of a specific field in Marketing.
While In store I keep on Analysing top 5 brands of a product category. For Example in Fresh Milk & Juices category in Saudi Arabia the key brands are ALMARAI, NADEC, NADA, SAFI. I make weekly/monthly analysis on sales figure and try to find out why ALMARAI is number 1. The answer is ALMARAI BRAND Manager Focuses on high quality product (Core product taste, freshness, design to packing), Promotions (60% shelf space rented of all fresh section, Advertising), Placing/delivering daily by proper Vehicles and huge network of branches in whole Saudia.
Education from *** is affordable for me as compared to other *** countries. *** is a good safer place for other nations. *** is in between the best universities in *** and secondly ***University has a course offer (***) which relates to my goals. That’s why it is number one in my selection criteria.
Getting one year Masters from ***means becoming a Specialist (or a step towards it). I can put a high price for my services. I will achieve my first objective of ‘Financial Growth’ I will be differentiated from my competitors by having Masters from *** University. I already met many Nations in Saudi Arabia and will further learn while living in a new culture. I will make new friends from Europe, will learn their life style it will achieve my second objective ‘Personal Growth’. When I will complete the Masters degree I will already achieve my third objective of ‘Professional Growth’.
The study will equip me with the necessary skills to continue to acquire new knowledge and understanding throughout my entire working life. I believe that the combination of my past experiences and academic knowledge will qualify me as an University of *** student candidate.