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Latest post Fri, Mar 24 2006 7:17 AM by Itasan. 2 replies.
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Itasan  +  208814 Thu, 23 Mar 06 12:08 PM

One of the best and oldest publishers here has launched a catch phrase something like "We will change, but will not change." I think they mean that the editing policy by which they have earned their reputation will not change, but they will try to adapt to the ever-changing world at the same time.

I wonder what would be a good catch phrase for that in English.

Thank you.

Joined on Wed, May 11 2005
Japan
Full Member 402
Clive  +  209106 Fri, 24 Mar 06 07:14 AM

Hi,

This makes me think of a French expression that is commonly quoted by English speakers - "plus ca change, plus ca change pas". The common English version, also often quoted, is the  more things change , the more they stay the same.

I don't think the company's phrase writers actually intended a meaning quite as cynical as this.

Best wishes, Clive

Joined on Thu, Oct 28 2004
Canada
Veteran Member 29,575
El tango argentino es un pensamiento triste que se puede bailar (The tango argentino is a sad thought which can be danced) Enrique Santos Discépolo
Itasan, 3 yr 243 days ago
Thank you, Clive.
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