What does "groundswell" means?

Share on Facebook

lucia0907

#56994 Tue, 23 Nov 04 02:01 PM

The groundswell in interest in quality of products and services has created a need for commonly accepted global standards of quality.
What does "groundswell" means in the sentence? Can someone help me?

lucia0907

Joined on Fri, Nov 12 2004

New Member (05)

MrPedantic

#57006 Tue, 23 Nov 04 03:11 PM

Hello Lucia

A groundswell is a deep movement of the ocean, caused by an earthquake or very high winds.

Here, it's used metaphorically to mean 'pressure from the consumer'.

MrP

MrPedantic

Joined on Wed, Oct 13 2004

Veteran Member (12,047)

...opella forensis / adducit febris...