For example, when there is a sentence: "People go to Australia for pure enjoyment." I see this sentence in a text talking about the nice places in Australia. It aims to attract tourists, I know.

But, what exactly does it mean? Does the word "pure" mean "complete"? Is it equal to "excellent enjoyment"?

Any comments would be helpful, thanks! Any rephrasing of the sentence will be even more helpful.
New Member03
The word "pure" is used for emphasis (emotive language). When we say something is pure, it implies that "that something" is at its best. It doesn't have any impure elements in it. Think of a diamond. A pure diamond would be just pure diamond without any other substances. Pure water is water that isn't polluted. So when we say "pure entertainment", it means it's entertainment at its best. You won't be disappointed by anything.

"Pure entertainment", you'd say it's the usual advertising language.
Full Member103
Thanks for your reply! It does clarify a lot of things.

So, can I express the same meaning with "People go to Australia for the best enjoyment."?
Or "People go to Australia for complete satisfaction."
Or what would you suggest?
"best enjoyment" sounds unnatural to me...... Maybe "greatest / great enjoyment".
"complete satisfaction" sounds ok, but "great" might be better. "Complete" usually implies something in a certain context, but the context here is more general than specific.
Live chat
Registered users can join here