Here's another phony WhiteSmoke site:
http://ezinearticles.com/?expert=Gil_Lavitov&pos=0&opt=&o=date-d
The "expert," Gil Lavitov, has 1200+ paragraphs in this page pretending to be mini-reviews of various writing software. Each one of the many paragraphs I checked has a link back to WhiteSmoke or a link to another page advertising WhiteSmoke. Heap big smoke, but no fire!