.
You are too enamoured of the comma and use more words than necessary; both weaknesses slow down your message.People interested in advertising as a career are
also often interested in marketing
and rightly so
: the two are closely linked.
When asked what marketing is, the reply is often that it
is connected with selling
. This is true, but marketing is more than selling:
it is deciding what will likely sell and to whom, getting it designed, manufactured, priced
and packaged,
promoting it, and then selling it. Marketing
is a broader concept than advertising or selling. This
must be fully understood
by an advertising agency,
who may need to
explain to a client that its marketing policy
is faulty and that unless the name, price or distribution of the product is changed, the advertising campaign
will be useless.
Marketing
is very important to any business venture.
It is risky to create a product, no matter
how technologically marvelous, and then
simply hope that people will buy it.
It is more sensible to find out
first if a market exists for a proposed product or
if there are gaps in an existing market. That’s where marketing comes in.