ESL General English Grammar Questions

Re: Generation Next

Anonymous — Wed, 04 Jun 2008 03:27:53 GMT

I think Delmobile got it right. My take on this is that it refers to the generation after this one. As he seemed to have said, each generation seems to have its own qualities.

Re: Generation Next

Delmobile — Wed, 04 Jun 2008 02:45:17 GMT

I may be wrong but I think this is a play on words - for a while in the US we referred to Generation X, or "Gen Xers," who if memory serves were twenty-somethings, younger than the baby boomers, more cynical, more brand-aware, there was a host of qualities that this generation was supposed to have that advertisers and merchandisers had to court in a completely different way. Here Pepsi is saying that their particular formula for carbonated, acidic, high-fructose-sweetened, cola-flavored water belongs to not just Gen X but "Generation Next" --- the future.

Generation Next

Angliholic — Wed, 04 Jun 2008 02:24:22 GMT

Pepsi belongs to "Generation Next" and Nike wants consumers to "Just do it."

Hi,

What does "generation next" in the above refer to? And why does Pepsi belongs to it? Thanks.