In Possessives^x, IELTS^x

Youire right. It's is a shortened version of it is. Its, on the other hand, is the possessive form of it. My => mine You => your He => his Her => her We => our It => its Use "its" to show ownership. Ex. It's hard to explain why its color just disappeared.

The It's vs. Its page If you're confused by these two little words, you've come to the right place. It's is a contraction for it is or it has. Its is a possessive pronoun meaning, more or less, of it or belonging to it. And there is absolutely, positively, no such word as its'. A simple...