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Please~! Give advice for my essay~

Anonymous — Fri, 20 Jan 2006 10:03:44 GMT

Hello~

This essay is for applying to Global Fashion Management(graduated course) of FIT.

My strength is marketing experience and my weakness is my GPA.

I wonder whether this writing shows my passion for studying at FIT or not.

Thank you for your help.

Regards,

Nicole

It was a sunny afternoon and I was on a bench in front of Cairo University, Egypt during my trip to Africa. Out of the corner of my eye, I noticed a handful of female students, draped in chadors come out of the library. I was intrigued to find their movements and gestures to be very cautious and discreet as I assumed it was to do with their social norms. Then something caught my eye which made me grin. Peering just slightly through their dark chadors were glittering high heels with matching pantyhose. Furthermore, I observed earrings, colorful skirts and even jeans which are fashion favored by young women in other liberal societies, hidden behind their religion.

Then, it hit me. A personâs passionate will to express their beauty through fashion cannot be stopped or withheld by anything and anyone. Not even religion. Priceless paintings and sculptures do not even come close in providing satisfaction and happiness to a person than having their own beauty appreciated more. Fashion revitalizes people and breathes new life into them everyday. I believe this power of fashion has led me to write this essay.

I have never felt so much energy in my life since I had entered into the fashion industry in 2004. Moreover, I am both ecstatic and grateful to discover fashion as not just a career but my lifeâs passion. To further fuel my passion, I thrive in planning fashion and trade shows as well as consumer/market research, design trend analysis, color scheming and textile production. Due to my drive to succeed, I was able to establish businesses both locally and internationally while being awarded the Gold Medal for Outstanding Trade Performance by Korea government for delivering dramatic sales results in just 2 years.

However, whatâs more important is that I want to build a strong foundation on knowledge based on fashion and businesses related thereof. I strongly believe my attendance at FIT will lead me to deliver my academic goals and successfully lead my professional career in the fashion industry.

While studying the Global Fashion Management Program, Iâd like to focus on Global Marketing and Fashion Brand Management which is closely related to my experience as a marketer for about 4 years. Also for developing global brands and expanding business into multi-national markets, Iâd like to study Fashion for Global Markets and International Team Management as well. I especially like FITâs highly-reputed curriculum which includes seminars in Hong Kong and Paris which are the fashion capitals of Asia and EU markets respectively.

I have 3 unique qualities that will assist me in achieving my academic goal at FIT. First of all, the hands-on experience with brand and consumer in the market as a Marketing Brand Manager for 4 years. I had the opportunity to work with the multi-national corporation, Seagram as a Brand Manager after my university graduation. I was in charge of global brands like Johnnie Walker and Crown Royal and prior to launching these brands in the market, I had to segment the market, target the consumers and position the brand into that particular group of consumers. Next, I planned, developed and executed advertising, PR, trade shows, below-the-line brand/sales promotions, value-added packs and all other brand-related activities to meet the brandsâ objectives. It was an excellent opportunity for me in building my marketing knowledge.

Secondly, my university major being Interior Design, I have the knack of understanding and skillfully coordinating color, texture and shapes. I discovered while working in the fashion industry that these skills were essential and critical in becoming a successful merchandiser. Additionally, I have never stopped painting since I was 8 years old which is the significant reason why I still maintain primal senses in creating great art and design with my trained eye.

Lastly, my ability to communicate orally has been achieved through international trade shows and contract negotiations while working for Seagram. This in turn has greatly improved my Business English skills which will help me in communicating with foreign students. With this quality, fluent communication with various nationals at FIT will develop me into a cultural integrator in the business field.

I also have a tendency to be overtly passionate about something. Ten years ago while my studies were of Interior Design in university, I was intrigued with photography. This fascination had led me to travel over 20 countries, taking photos of people from various cultural backgrounds and through this, I was able to broaden my horizon, think open-mindedly and of course raise my photography skills. However, this âventureâ didnât let me maintain the grade point average to the level that I had wanted. Nevertheless, I had never once regretted my decisions. Now, I precisely know what I want out of life but am concerned that grades from 10 years ago might become a barrier. Even so, Iâm currently engrossed in building my career as a successful global fashion merchandiser and I can assure you my minor grade slipup will not affect my academic endeavors in any way.

Looking back, it did not take long for me to decide on my life-long goal as my family is immersed in the fashion world as well. I was raised by two wonderful ladies, Grandmother who was the Master Dressmaker for Koreaâs Traditional Royal Court and my Mother who was her successor, and was constantly reminded of fashion throughout my life. However, there were times when their way of working seemed ineffective and not commercialized. In becoming a career person myself, I found their integrity to maintain tradition and authenticity was the key in preserving cultural diversity while being flexible in their own way. I remember people who were deeply touched when they saw dresses that my Grandmother had made for them. I also would like to breathe life into the hearts of people through fashion as a successful merchandiser. My first step in fulfilling this dream is FIT.

Thank you.

The marketing of private (and one on one) teaching

pieter — Sun, 03 Aug 2003 17:11:29 GMT

This book began as a dairy of a private teacher, then it changed. I thought that my general ideas about education, school, educational systems, students, teachers would not be extremely interesting for my collegues, so I changed itâs title and most of its content.
I believe that my fourteen- year experience in private teaching and my permanent obsessive desire to improve my activity enables me to give some ideas or advice to all those who would like to start or are presently doing this kind of activity.

Considering the fact that teachers donât have too much experience in business , they may be too tired after the teaching program at school, some of the âready to use â ideas could be useful. On the other hand the parts presented as a âdiary âmay help you understand the problems of private language teaching better - if youâre a beginner-, or possibly find out a colleagueâs and his studentsâ opinion about different aspects of modern teaching. I believe there are a lot of aspects in this book that can be new, interesting for you and can be useful and maybe entertaining too.

I recommend this book to those who enjoy teaching, would like to teach efficiently and in a profitable way. It may be an interesting one because in most countries the role of private teaching-especially of English- is increasing- under changing conditions and in a changing environment of course.

Paraphrising an aphorismââ teaching is making people discover that something is possible.â I would like if this book could help you believe that succces is possible, and you could make your students believe this too.

The marketing of private teaching

Motto: â Vision without action is a dream with open eyes, action without vision is a nightmare.â

Marketing- SWOT analysis

Marketing- this word couldnât be translated to other languages, not even under the effect of different language protection laws. Its meaning is known more or less- in the simplest way it means to discover the needs of people and try to satisfy them. And this can be the definition of the recipe of success too.
The first step though, for a beginner private teacher is not this, but something which in marketing books is called the SWOT analysis. Before we plan our activity concretely, we must be aware of our STRENTHS, WEAKNESSES, OPPORTUNITIES, and THREATS.
Why is this so important? As any other enterprise, private teaching can only be successful if we are aware of these and apply them. As far as the strengths are concerned , for example, with a medical background and 6 years of experience in marketing and sales, I can focus on these , Medical and Business English not being taught by many teachers. Other strengths in my case could be a comfortable study furnished and equipped properly for high-level teaching, with a computer, video, tape recorder, board and lots of new ELT materials. Naturally every teacher should find his strong points. These could be longer experience in a native English environment, experience in school or group- teaching, job as a school- , college- or university teacher, competence in a specific area ( informatics, etc.) , knowledge of other foreign languages, etc. As we shall see later in the Promotion- Advertising part, these Strengths have to be the starting points of our activity and in the organization of its promotion.
We should also clarify our Weaknesses. If for instance, I donât teach in school, I shall not invest my energy in preparing students for high-school final exams, because this big effort will not pay for itself with only one or two students per year. At the same time, if equipment is my weak point, and I observe that a part of my teacher- competitors use modern, efficient videos, CD roms, I have to do everything to keep the pace.
As far as the third element- the Opportunities â is concerned, this means the analyzing of future situations that may be favourable for us- with one condition: to not to be taken by surprise. These may be linked to our strengths, or appearing with no connection to these.
Competence in informatics or IT, a new job with new colleagues, new school, a larger new, better situated house, collaboration with a colleague for renting a flat or room for teaching, eventually cheaper possibilities for advertising, and others can all mean opportunities that we have to exploit. As the famous Texan businessman-politician Ross Perot has said your success or failure will not depend on your plans but on how quickly and well you move to unexpected opportunities. The faster we foresee them though, the better..
What can we say about the last label-Threats? A planning businessman, in this case a private teacher, should try to foresee these too: it can be the growing role of informatics , or group education in language teaching, new, as well as the appearance of well prepared young generations of teachers, are all examples of threats for a private teacher that should be prevented or treated- by continuous learning, Specific education, tending towards group-teaching also, and whatâs the most important factor, keeping your soul young.

From "The Thoughts of a Private Teacher"
Copyright Dr.Peter Szabo, 2003