Souping up? Except that's not at all what the announcer meant. Anyway, there's plenty of websites discussing the word. The most accepted spelling seems to be 'zhuzh', which reasonably well captures the pronunciation. Aha, yes,

In that case, "at the sight of" and "at the side of" become exactly the same pronunciation? Oh, no. The and the are the same, as it were, but the vowels are different but ... isolation either just a length difference, or maybe

I don't know from linguistics and phonetics (we're sending Young ... a vowel, however, it turns into a flap sound (*) In that case, "at the sight of" and "at the side of" become exactly the same pronunciation? Oh, no.