By Punctuation, Contractions

Bokeh, I completely disagree with "adverts very rarely take any punctuation whatsover." Go open the closest magazine and tell me what you see. I have been involved in the creating of paid advertisements and I assure you, they had punctuation. Perhaps Nona would like to chime in, since this is...

Grammar Geek wrote:Something to separate the first part from the second part.Not for an advert. Adverts very rarely take any punctuation whatsoever so their wording needs to take this into consideration and not be ambiguous in such a way that would call for it.

"the water's fine" is fine - but the sentence does need some other punctuation. Come on over! The water's fine! or Come on over - the water's fine! or Something to separate the first part from the second part. The noun+is contraction to noun's is very common in speech and in informal written...

GW, there are rules for these things (which unfortunately sometimes differ between AmE and BrE usage), and there is an over-riding guideline of clarity: if it gets too messy or iffy, reframe the sentence. With regard to your specific examples:The word 'and' can be used intermittently...

Apostrophe ( ' ) See Possessives for more information. The apostrophe is used when leaving out a letter or number in a contraction, e.g. can't, wouldn't. The apostrophe is used for omitted letters, e.g. rock 'n' roll, and for omitted numbers, e.g. the class of '72, the '20s. The...

MountainHiker: If by contractions you mean "I'm," instead of "I am", I just corrected them. Could you please check my essay one more time to see if the punctuation is correct? Thanks in advance. Here goes my essay: Most influential film The Matrix: What film has influenced me the most?...

I hope you and julielai don’t mind if I jump in. . The film not only helped me realize all the work that is put into the making of a film, but it also helped me to decide what I want to do with my life—become a great film director. General Notes: Overall, well done. You have a little...