When I am asked "How it is going?", can I answer it, "I'm fine?" Or, shoud I say "It's fine?"
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is it ok if i reply "not much" to "hows it going?"

anonymousIs it ok okay/OK if I reply with "not much" to "how's it going?"

No, that doesn't work.

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I am fine

A more common reply to How's it going? is Fine.

(short for It's going fine)

It would depend on what actually is being inquired. Is "it" referring to you in general or to a task you are involved in?

If you: "I'm fine/good"

If a task: "It's fine/good"

Students: Are you brave enough to let our tutors analyse your pronunciation?