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Does "were more than happy to assimilate such approaches" in the following context imply "were happy about the usage and employment of such approaches"?


Context:
That the public at large were more than happy to assimilate such approaches is evidenced by the popularity of the Pure Gold and Silk Cut campaigns, which won rapid acclaim and which have survived without fundamental change for over twenty years, a remarkably long period for a campaign to last in advertising.

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cattttDoes "were more than happy to assimilate such approaches" in the following context imply "were happy about the usage and employment of such approaches"?

Yes, I suppose that's the general implication.

CJ