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I came across an article called 'Banned Words' but I don't quite understand what it is all about! So please someone help!!! Thank you very much.

http://www.telegraph.co.uk/news/main.jhtml?xml=/news/exclusions/stylebook/nosplit/SBbanned.xml

1. why these words are to be banned?
2. does it mean that we should avoid using the words ?

Here is the article:-

Telegraph Style Book:
Banned words

This is a list that is liable to grow.

  • Telegraph Style Book: Introduction

  • prior to
    MPU BLOCKED BY PAGECLASS>
    ahead of
    luxury
    bubbly (both for champagne and young women)
    simply (as in "simply fill in the form")
    heartbreak
    gunned down
    huge
    blasted
    fall pregnant
    iconic
    entitled (when we are referring to something's name)
    meet with
    probe (when we mean inquiry)
    slashed (instead of cut)
    shocked
    stunned,
    snapped (of a photograph)
    loaned (no such verb: used lent)
    hike (when we mean a rise)
    mystery callers
    perverted Scout leaders
    frail grannies
    disgraced managers, innocent victims and all their tribe are out.
    Watch out for hackneyed expressions such as ordeal, crackdown, feisty, legendary, lifestyle, major, massive, mammoth, bumper, bonanza, boost, effectively, pinta, copy-cat, look-alike, tit-for-tat and substitute proper words, where the word or phrase is not redundant.
    U-turns are reversals, about-turns or rethinks. Avoid clichés, especially horrors like "a furious row erupted" and "massive heart attack". "Brutal murder/rape" is a tautology: we should assume all such crimes are brutal.
    Phrases taken from film titles, such as home alone, are over-used. Instead of saying that children are left "home alone" say "left alone". It's better. Our readers know that parents whose children have been murdered or otherwise killed are "devastated" and "heart-broken" and we should not stupidly say that they are.
    Set to, as in "The Church of England was last night set to...." or "The FA is set to name.....", is to be avoided at all costs in text and headlines.
    Trademark (except when referring to trademarks); never refer to someone "wearing his trademark hat" etc.
    Comments  
    This is one person's tongue-in-cheek opinion of the words or expression that he is tired of seeing or hearing.

    It is meant to be funny and thought-provoking.

    Don't take it seriously! Every year someone publishes a Banned Words List.

    What words are you tired of hearing and wish would go away.

    I hate "ya know" before every sentence!
    Ahhhhh. It's their style book, apparently, meaning the rules they expect their writers to follow. I can't imagine why they've published it other than that it's an interesting read, and it shows that they're serious about original, well-crafted writing. (Anybody have anything to offer about that?)

    The words are "banned" because the editor(s) finds them appalling, irritating, dull, banal, whatever. There is a wonderful book by Kingley Amis- I unfortunately can't recall the title right now, but it's not Lucky Jim - in which one character uses what he called "f*ckettes" instead of swearing. They are multi-word phrases on the order of "our children are the future," and he'll just yell them out whenever the urge to swear hits him, sometimes in long strings, IIRC. In a little while I'll run upstairs and see if I can find it on the shelf.

    And as to whether or not WE are "banned" from using these words, well, perhaps that's why they've published the list after all Emotion: smile
    Students: Are you brave enough to let our tutors analyse your pronunciation?
    So Susankay, you don't think this actually went out to the staff?
    Anonymous1. why these words are to be banned?
    2. does it mean that we should avoid using the words ?
    Hi,
    no need to worry at all. It's just an article about style, written by someone who had nothing better to do than telling others to follow that style. There's nothing wrong with those words, unless you are willing to believe that that person's style must be followed. Emotion: smile

    Thank you everyone for the replies. I am relieved to learn that I don't have to ban all the words listed from my vocabulary! These pundits are trying to impose their "style" to everyone.

    Students: We have free audio pronunciation exercises.
    I think it probably is seriously part of their style guide for their journalists but that doesn't explain why they published it in that way. Unless they just want to show their readers which words they can write in and complain about if they see them!

    All publications have style guide set by the company. They are not meant to set rules for anyone outside that publication.
    I found the Kingsley Amis book; it's Girl, 20. Here is the passage introducing the concept. Roy is a middle-aged, successful violinist-conductor.

    "School of thought!"
    This phrase I recognized as one of Roy's obscenity-savers, or fuckettes, to which he was prone in moments of stress. His use of much greater amounts of genuine obscenities alongside them, whatever his company, inclined me to feel that here was no outcropping of prudery, more likely just the relic of a childish habit, originally taken up as a way of observing the letter of some law of home or institution. To quality as a fuckette, a phrase had to have annoyed him at some state of his life, and this in some cases could be fairly positively identified. School of thought itself, for instance, might spring from some middle-period academic experience; sporting spirit, another favourite, from a slightly earlier epoch. Christian gentleman, I had established through research, had been an admiring description of General Franco at the time of the Spanish Civil War, and I had often imagined Roy, baulked of any more active form of defiance, growling it out from the Barcelona hospital bed where he had lain with appendicitis and its aftermath during the autumn of 1937 -- all but the first few and last few hours, in fact of his stay in the country.