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The table compares the amount of money allocated to five types of advertising by four car companies in the UK in 2002. Five categories of advertising are press, cinema, outdoor, radio and TV.

Overall, while most money was spent on advertising on TV by the 4 car companies, the reverse was true in cinema. It is noticeable that all four car cooperations also invested a same amount of money on radio.

In detail, Renault allocated 45 millions of dollars to press, while it was only 38 million of Rover. The expenditures of Vauxhall and Cetirizine were nearly the same, which were one-fourths comparing to the two other brands. As for TV, the data was only 45 million of Rover and 59 million, 65 million and 70 million of Renault, Vauxhall and Certirizine respectively.

The expense on radio of the four companies was exactly the same, at 15 million dollars. As regards cinema, the amount of money spent by Rover ad Vauxhall was nearly the same, at 6 million and 5 million respectively. However, Rover and Certirizine decided not to invest in cinema advertisements. The data for outdoor advertising of Rover and Vauxhall was 7 million, while Rover and Certirizine spent 2 million and 3 million successively.

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The table compares lists the amount of money allocated to five types of advertising by four car companies in the UK in 2002. The five categories of advertising are press, cinema, outdoor, radio and TV.

Overall, while most money was spent on advertising on TV by the four car companies, the reverse was true in cinema. It is noticeable that all four car cooperations also invested a same amount of money on radio.

In detail, Renault allocated 45 millions (wrong form) of dollars to press, while it was only 38 million by Rover. The expenditures of Vauxhall and Cetirizine were nearly the same, (That is not accurate, 12 is 50% more than 8. A 50% difference is not "nearly the same.") which were one-fourths comparing to of the other two other brands. As for TV, the data spending was only 45 million by Rover and 59 million, 65 million and 70 million by Renault, Vauxhall and Certirizine respectively.

The expense (wrong word) on radio of the four companies was exactly the same, at 15 million dollars. As regards cinema, the amount of money spent by Rover ad Vauxhall was nearly the same, at 6 million and 5 million respectively. However, Rover and Certirizine decided not to invest in cinema advertisements. The data for spending for outdoor advertising of Rover and Vauxhall was 7 million, while Rover and Certirizine spent 2 million and 3 million successively. (wrong word)


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This essay is too long, but gives you some ideas on combining and comparing. For the actual essay, I would omit some of the detail.



The table lists the advertising budgets in millions of dollars of four car companies across five media types in 2002. The companies are Renault, Rover, Vauxhall and Cetirizine, and the media types are newspapers (press), cinemas, billboards (outdoor), radio and TV.

TV was the overwhelming preference for advertising for car companies, with newspapers coming in second, followed by radio, outdoor and cinema. Renault had the highest advertising budget of the four.

In detail, Renault's budget for all its advertising was $132 million, one third more than the other three companies, all at $100 million. Collectively, they all spent most of their advertising dollars on television ads, a total of $239 million. This category represented 70% of Cetirizine's total (70 out of 100 million) but less than half of Rover's ($45 out of 100 million) and Renault's ($59 out of $132 million). Newspapers received $103 million in ad revenue, predominantly from Renault and Rover, $45 and $38 million respectively. Radio stations took in $60 million, an equal amount, $15 million, from each. Two companies (Rover and Cetirizine) did not have any ads in cinemas and it was the smallest category for the other two. Outdoor advertising was similar, in that Rover and Cetirizine spent only $2-3 million, and the other two, $7 million.