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what does it mean the topic "customer behavior as an input for e-maketing strategies"

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I want to ask what does the following topic mean,

"customer behavior as an input for e-marketing strategies"

Thanks
I want to ask what does the following topic means.

What words are difficult for you to understand?
- behavior
- customers
- e-marketing
- strategy
- input
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input
and i hope that you can perphrase this sentence to me ,because it's the topic of my research

thanks
I suggest
Why and how you should study customers' behavior when you are planning your e-marketing strategies.

Clive
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i saw this topic and i found it interesting

http://iitmaverick.files.wordpress.com/2012/08/amrp-report.pdf
http://iitmaverick.files.wordpress.com/2012/08/amrp-report.pdfv
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