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Hello to all. And a belated Merry Christmas Emotion: smile

This time I got a problem with this sentence quote 'Everything must absolutely go!'.
It was used in a commercial context. So I guess 'go' means being sold here.
However, I've never seen this kind of usage before. Hence I'm uncertain.
I think it means everything must be sold now(or in a short time). As a result it implies an extremely low price.
Am I correct?
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Advertisements mean absolutely nothing, because advertisers lie like He**!

This wording is often associated with a so-called "going-out-of-business-sale." Any sale implies reduced prices.

They sometimes say, "Everything must go to make room for new inventory." Of course they'd like to sell everything, but they never do.

"Lost Our Lease Sale!!!" One in my neighborhood has been going on for years!

There are companies who's business is to buy up left-over inventories when stores go out of business.

Technically, your sentence means, "Everything must go, and I really really really really mean it! I'm not fooling! Seriously!!"

"Absolutely" means "100%! - down to the bare walls!"
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Hi,
'Everything must absolutely go!' Here, 'absolutely' relates to 'go'. eg things must not go a little bit, but rather completely. This is a somewhat odd meaning.

The more common form of this advertisement is
'Absolutely everything must go!' Here, 'absolutely' relates to 'everything'. ie Nothing must remain. This makes more sense.

Best wishes, Clive
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Comments  
Hi, Clive,
I suspect they sometimes put it in the wrong place to shock you, or to make it stand out, or to get your attention - like putting a letter backward. - or maybe they're just dumb.
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AedilisThis time I got a problem with this sentence quote 'Everything must absolutely go!'.
It was used in a commercial context. So I guess 'go' means being sold here.
However, I've never seen this kind of usage before. Hence I'm uncertain.
I think it means everything must be sold now(or in a short time). As a result it implies an extremely low price.
Am I correct?
You are exactly right! Emotion: big smile

CJ
Thank you so much.
I'm flattered now, becuase I've never got this many replies before. It's good to know someone cares about me.

I wish you a Happy New Year Avangi, Clive, CalifJim.