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Broadcasting still dominates, but downloads are growing fast, helped by online systems, such as Apple's itunes. Now commercial radio companies are hoping to take a share by enabling listeners to download music as they hear it on the air. Simon Cole, of UBC media group, which has developed the 'clic' system, claims most music fans are happy to pay, if it is made easy:

COLE: It's absolutely nothing new that some people will try to rip off music and they'll do that however you do it, whether you produce it on CDs or digital files. But if you offer the vast majority of people the chance to get music at a fair price in a way that's easy and efficient, they'll do it that way.

If that faith in human nature is confirmed, the income from downloads is set to grow even faster. (BBC News)

What faith in human nature is the reporter referring to here?

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PBF
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Faith that people are basically honest.
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Students: We have free audio pronunciation exercises.
Was that mentioned early on in the article?

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PBF
PeaceblinkfriendBut if you offer the vast majority of people the chance to get music at a fair price in a way that's easy and efficient, they'll do it that way.
In other words, if people have the chance to get digital in an honest way, they will.