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Hello, everyone,

“Pre-emption means that a strategy is designed to prevent a rival from starting some particular activity. In some case a pre-emptive move may simply be an announcement of some intent that might discourage rivals from doing the same. The idea of pre-emption implies that timing is sometimes very important — a decision or an action at one point in time might be much more rewarding than doing it at a different time point. Pre-emption may involve up-weighting advertising for a period before and during when a new entrant launches into a market. The intent is to make it more difficult for the new entrant’s advertising to make an impression on potential buyers. Product proliferation is another potential pre-emption strategy. The general idea is to launch a large variety of product variants so that there is very little in the way of market demand that are not accommodated. Arguably, if a market is already filled with product variants it is more difficult for competitors to find untapped pockets of market demand.”

1. While I think the ‘when’ in the underlined part above should be replaced with ‘which’ because the preceding noun is ’a period’, is my guess plausible?

2. Alternatively, is there a possibility that ‘the time’ has been left out as in “ ... for a period before and during (the time) when a new entrant ...“?

I would appreciate your valuable opinions.

* source; ‘Marketing Planning & Strategy: A Practical Introduction’

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deepcosmos1. While I think the ‘when’ in the underlined part above should be replaced with ‘which’ because the preceding noun is ’a period’, is my guess plausible?

Yes, that works well.

deepcosmos2. Alternatively, is there a possibility that ‘the time’ has been left out as in “ ... for a period before and during (the time) when a new entrant ...“?

Correct. That is also a way of rewriting the passage.


Both ways of changing the text are possible, and both ways make it better.

CJ

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CalifJimdeepcosmos2. Alternatively, is there a possibility that ‘the time’ has been left out as in “ ... for a period before and during (the time) when a new entrant ...“?Correct. That is also a way of rewriting the passage.

If we parse the sentence in question to be "Pre-emption may involve up-weighting advertising for a period before and during the time when a new entrant launches into a market.", then, "before and during the time when a new entrant launches into a market" would be 'a prepositional phase' modifying 'a period'. Am I following what you mean?

deepcosmosIf we parse the sentence in question to be "Pre-emption may involve up-weighting advertising for a period before and during the time when a new entrant launches into a market.", then, "before and during the time when a new entrant launches into a market" would be 'a prepositional phase' modifying 'a period'.

Correct. What's unusual here is the joining of two prepositions, so we get the meaning

before the time when ... and during the time when ...

deepcosmosAm I following what you mean?

Yes, it seems to me that you are.

CJ