+1
What if ... ? It is interesting to speculate on the twists (1) ... turns that have shaped recent history. Would penicillin have been discovered (2) ... a microscopic organism not landed on one of Alexander Fleming's culture dishes, for instance?

Every day, people in marketing departments around the world (3) ... to decisions about products that have a profound (4) ... on all our lives. The failures are soon forgotten, but that does not (5) ... the visionaries were wrong. More (6) ... than not, they simply did not (7) ... their marketing right.

Take car engines. There has been (8) ... shortage of alternatives to the petrol-driven engine, but the world's automotive and petrochemical indistries have made (9) ... that most of them quietly disappeared by (10) ... their commercial and political influence. A (11) ... fate befell the the car tyre that would never (12) ... replacing. Polimers and rubber compounds developed (13) ... astronauts' moon boots would reputedly never have (14) ... out if they had been used to make tyres for road vehicles. But the everlasting car tyre (15) ... limited appeal for manufacturers.

Ocassionally, a product can (16) ... it against the odds. Sony chairman Akio Morita was strongly advised (17) ... producing a tape recorder that could not record. He recalls: 'Our marketing people responded (18) ... enthusiasm. They said it would not (19) ... on, and it embarassed me to be so excited about a product most others thought (20) ... be a dud.' More than 100 million Walkmans and pesonal casette players have been sold worldwide.

  1. and
  2. had
  3. come
  4. influence, bearing
  5. prove, mean
  6. often
  7. get
  8. no
  9. out
  10. ?
  11. similar
  12. need
  13. for
  14. worn
  15. had
  16. make
  17. against
  18. with
  19. be
  20. to


  21. Huh, it made me sweat in buckets.

    Do you agree with me on my answers?
Comments  
5. Only mean is ok here, not prove.

9. No, not out. The correct word is 'sure'.

10. using

18. without.

20. catch
Hello Nona

I thank you a lot

"Every day, people in marketing departments around the world (3) ... to decisions about products that have a profound (4) ... on all our lives. The failures are soon forgotten, but that does not (5) ... the visionaries were wrong. More (6) ... than not, they simply did not (7) ... their marketing right."

what is your interpretation of the paragraph above?

"be so excited about a product most others thought (20) ... be a dud." catch? Are you sure?

Why prove is not okay in 5? Oh ye, now I see
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Hi Incho

I've been where the breezes are warm for a while.Emotion: smile I would suggest this for 19 and 20:They said it would not get on, and it embarrassed me to be so excited about a product most others thought would be a dud.

This is not the first time someone has been wrong about the future success and use of an invention. Alexander Graham Bell said the telephone only disturbed his thinking and didn't want to have one near him. And at IBM people thought in the 1940s that there would eventually be five computers in the world.

Cheers
CB
Sorry, I meant 19 should be 'catch', not 20.
Cool BreezeHi Incho

I've been where the breezes are warm for a while.Emotion: smile
You in Bali? This is where I am planning to go for my summer holidays

"They said it would not get/catch on, and it embarrassed me to be so excited about a product most others thought would be a dud."

get/catch did not cross my mind, althoufg I knew them and I use them.

Thanks for you and Nona
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19 is "catch" not "get".