+0

Hello, I found this topic in Cam 15 Test 3 Writing Task 2. I would be really happy if you can give me feedbacks and the band score I would get, so I can improve more.
Thank you so much!

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it.

Discuss both these views and give your own opinion.

Give reasons for your answer and include any relevant examples from your own knowledge and experience.

Write at least 250 words.

Task

There has been much debate regarding the effects of advertising on purchasing demand. While many people believe that the ubiquity of promotion makes it less attracting, I would argue that commercials have been significantly effective to increase the number of consumers.

On the one hand, the problem of advertising is that it does not only appear with a high level of frequency but also unpredictable. For example, Youtube, a popular social network, integrates at least one advertisement in every video, however, those advertisements often emerge in the middle of a film or even a song. That would make viewers lose track of the part of programs, movies which they have just watched a moment ago, and also lose their interests put into those shows. As a result, the viewers tend to overlook the content of the advertisements and skip them as soon as possible.

On the other hand, I would argue that promotion plays an important role in drawing customer’s attention. To begin with, advertising is designed to target a wide range of viewers, which means contents of advertisements vary according to the types of customer. For instance, commercials aimed at kids have colourful images and catchy songs, making them interested in that particular product. In this regard, they can dominate the market to boost the sale rate of a company. Moreover, advertisements are repeated over and over on TV or the internet, consequently, they become memorable to viewers. In this way, customers may choose to purchase the familiar products rather than what they have never seen before.

In conclusion, while some people tend to ignore commercials because of their omnipresence, I believe that the contribution of advertising is undeniable in the sale rate of products. (286 words)

You might be interested in:

[Ielts Writing Task 1] Please Help Me Check My Essay?

The chart below shows the results of a survey about people's coffee and tea buying and drinking habits in five Australian cities. My essay: The bar chart illustrates the proportion...

Ielts Writing Task 2?

Thread: Nowadays people waste a lot of food that was bought from shops and restaurants. Why do you think people waste food? What can be done to reduce the amount of food...

Help Me With My Ielts Writing Please.

People often argued that the world is being more complicated because of the evolution of the Internet. However, I utterly agree that the Internet makes people come closer by...

IELTS Writing Task 2?

First and foremost, I would like to say thanks in advance to whoever spends their time looking at my work. As a person starting to learn to write properly by myself, I really...

Ielts Writing Task 2?

In some countries, only few young people go to classical music concerts or play classical music. Why? Should young people be encouraged to attend and learn more? Latter-day...