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Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it.

Discuss both these views and give your own opinion.

Give reasons for your answer and include any relevant examples from your own knowledge and experience.

Write at least 250 words.


There has been much debate regarding the effects of advertising on purchasing demand. While many people believe that the ubiquity of promotion makes it less attracting, I would argue that commercials have been significantly effective to increase the number of consumers.

On the one hand, the problem of advertising is that it does not only appear with a high level of frequency but also unpredictable. For example, Youtube, a popular social network, integrates at least one advertisement in every video, however, those advertisements often emerge in the middle of a film or even a song. That would make viewers lose track of the part of programs, movies which they have just watched a moment ago, and also lose their interests put into those shows. As a result, the viewers tend to overlook the content of the advertisements and skip them as soon as possible.

On the other hand, I would argue that promotion plays an important role in drawing customer’s attention. To begin with, advertising is designed to target a wide range of viewers, which means contents of advertisements vary according to the types of customer. For instance, commercials aimed at kids have colourful images and catchy songs, making them interested in that particular product. In this regard, they can dominate the market to boost the sale rate of a company. Moreover, advertisements are repeated over and over on TV or the internet, consequently, they become memorable to viewers. In this way, customers may choose to purchase the familiar products rather than what they have never seen before.

In conclusion, while some people tend to ignore commercials because of their omnipresence, I believe that the contribution of advertising is undeniable in the sale rate of products. (286 words)

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