Hello everybody!

Would you please help me choose better options or suggest your own ideas for the following:

Each activity at the same time represents an opportunity for advancement/improvement/promotion of the process as well as seeking additional sources of adding value for ultimate/final customer.

Thank you
It is difficult to choose the first one without knowing the nature of 'the process'. For your second option, the usual phrase is end consumer or end user.
Thank you Miaster Micawber