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Does 'hit the market' mean "be launched into the market" or "have an impact on the market" ?

I guess it's "be launched into the market", am I right?

What are other ways to express "a new technology will have an sweeping impact on the traditional market"?
Comments  
Does 'hit the market' mean "be launched into the market" or "have an impact on the market" ?

I guess it's "be launched into the market", am I right? yes

What are other ways to express "a new technology will have an sweeping impact on the traditional market"?

It will revolutionize the traditional market.

It will transform the traditional market.

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Other people may have other suggestions.
Thanks a million!