Nowadays, the world has witnessed the dramatically increase in purchasing luxurious brands, ranging from clothes, cars to other items. There are several reasons that can be taken into account, and I believe that the drawbacks of this trend is outweigh the advantages.

Firstly, as living standard is improving, people’s lives become much better than ever before. Their demands for food, shelters are already fulfilled, and a desire to express themselves seems to replace the basic needs. By wearing clothes from famous brand, using luxury cars is the way people show their social status. Secondly, one of the major factors is that a profound impact of influencers on citizens in recent years. Influencers who can be celebrities, sport players, politicians, ... start to play as model role, what they use become a reference for young people.

In addition, this development also poses negative effects on society. Since the wealthy people are the minority, it means that not everyone is capable to afford expensive goods. In order to show to the world a luxury appearance, young people have to reply on their parents’ income or even under constant debts. Furthermore, I believe that many brands will use influencers to manipulate consumers. As a result, goods are purchased mostly base on the marketing strategies as a trend instead of its quality.

In conclusion, I believe the tendency of purchasing goods from well-known brands has negative impacts, as well as the improved living standard and the power of influencers are a major causes of this trend.


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