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Reebok have come up with a new campaign, ‘your move’. It is very interesting to see that its brand positioning is very different, indeed opposite as compared to its competitors Nike and Adidas. On the other hand, Nike and Adidas brand position in the market are for achievement and success. But, Reebok wants to be more individualistic and wants to encourage people to give their best in whatever they do, to run for themselves.
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I have underlined some problem areas:

Reebok have come up with a new campaign, ‘your move’. It is very interesting to see that its brand positioning is very different, indeed opposite as compared to its competitors Nike and Adidas. On the other hand, Nike and Adidas brand position in the market are for achievement and success. But, Reebok wants to be more individualistic and wants to encourage people to give their best in whatever they do, to run for themselves.
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Reebok has come up with a new campaign, ‘your move’. It is very interesting to see that its brand positioning is very different, indeed contradictory to its competitors, Nike and Adidas. its competitors are positioning their brands as a pristine attitude, a pinnacle of achievement and success. But Reebok wants to be more individualistic and wants to encourage people to give their best in whatever they do, to run for themselves.