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advertising (noun) advertisement (noun) advert (noun)




We need to include advertising as part of the strategies. (noun-gerund)


Their part is to come out with an appropriate advertisement. (noun)

Can I use

We need to include advertisement as part of the strategies. (noun-gerund)

Their part is to come out with an appropriate advertising. (noun)

Or Can I use




We need to include advert as part of the strategies. (noun-gerund)


Their part is to come out with an appropriate advert. (noun)
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I would not change the first sentence.

In the 2nd, I would use:

advertisement in AmE:
2,510,000 from nytimes.com for advertisements
233 from nytimes.com for adverts

advert in BrE
15,100 from bbc.co.uk for adverts
5,990 from bbc.co.uk for advertisements
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You need to be clear on the difference between advertising and advertisments/adverts.

Advertising is the process. An advertisement/advert is one part of their advertising campaign.

You cannot change advertising into advertisement in the 1st sentence.

It seems that advert is not acceptable in American English. In British English it is, but as an informal abbreviation. It would still be wise to use advertisement in any formal writing or document.