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I don't think I totally understand this word and I am not sure I could find a Chinese equivalent for it, not by its definition but how it's used. According to the Cambridge Dictionary's definition, it means "to speak to or behave towards someone as if they are stupid or unimportant".

Here's one example in which I've heard it used.........hmm on TV[:^)]. This is how I remember the dialogue, it may not be exact but the point is how it is said:

female: I don't think I can ever salvage the damage that's been done. How could this have happened? What am I gonna do?

male (showing undersanding and sympathy): Ah, don't worry about it. Things will work out....(speech unfinished)

female (huffed in anger): Oh, don't patronize me.......

So how is it patronizing? Or does "patronize" have a....I don't know, hidden meaning that a dictionary can't let on?

Thanks in advance

Raen
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Comments  (Page 3) 
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Sorry, I don't watch much US TV. If you find it on YouTube, please post it here.
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Sure, Mr. Micawber.

Here's just one of them, not exactly the ones I had in mind that show stronger air to the young guy. I couldn't find those they run on TV in the US.

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Thank you.
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Hi Raen,

That is hilarious! And so are the other CMs it links to. To be honest, I was laughing so much that I couldn't really take an objective look for any possible patronizing behaviour. Perhaps there is some by the 'PORN' character in the second link, but basically the characters are just honestly being 'themselves'-- i.e. a PC. a Penthouse pet, an IT guy, etc.
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It is hilarious. You should see the ones they run on TV, a little classier than those you find on Youtube, but still as funny if not more. And what's this "porn" character? I guess I didn't have the lucky chance of an honest mistake clicking the wrong button, so even Apples has sexual inuando in their ads, I haven't seen that one on TV, not on US soil I assume. Youtube, or WWW in general, is a treacherous territory, you nenver know when you accidentally step on a mine. Before you even blink, explicit images blow up in your face all over the place.[:^)]

But back to the topic at hands. Like I said, these ones on Youtube are not really what I had in mind, unlike those on TV in which the young guy comes across superior in a......subtle, benevolent, friendly kind of way, making the other guy in great contrast incompetent and looking like a big goof. Oh, how Bill Gates hates those commercial I bet.Emotion: wink
Actually, what makes the commercials work is how kind and sweet and thoughtful the Mac guy is. If he WERE patronlizing, you wouldn't like him. In fact, it's PC who's a bit patronizing, because he assumes (in some of them) that he's better at "real" applications like spreadsheets and business use, although sweet little Mac can try to do it too. He's being patronizing because he "knows" (although his knowledge is wrong) that he's the one who's really good at business applications.

The Mac guy is never patronizing.

By the way, Microsoft has fought back with a series of ads in which all kinds of diverse people of all races, ages, and jobs, say "I'm a PC" showing that it's not really only businessmen in suits who use PCs and all the cool people use Macs.
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Grammar GeekIn fact, it's PC who's a bit patronizing, because he assumes (in some of them) that he's better at "real" applications like spreadsheets and business use, although sweet little Mac can try to do it too.
Thanks GG for that information, maybe I'm too thick in the head I don't know why I had such hard time understanding the word. But now I understand it, thanks again. As for,
Grammar Geek
By the way, Microsoft has fought back with a series of ads in which all kinds of diverse people of all races, ages, and jobs, say "I'm a PC" showing that it's not really only businessmen in suits who use PCs and all the cool people use Macs.

Mac counters PC's ads with another ingenous TV commercial in which Mac tries to point out the mistake where PC spends more money in marketing than solving Vista's problems, I thought that commercial was brilliant.Emotion: smile To me, the commercials are very much the impersonation of the dacades-long battle between Steve and Bill, it's fun to watch them throw punches back and forth........gee, does that sound a little evil?